Insights
Fitness Business Insights
Practical guidance on starting, running and improving gyms, Pilates studios, fitness studios and padel facilities in the UAE and GCC — drawn from 15+ years and 30+ projects.
How to Start a Gym in Dubai: A Founder's Guide to Getting It Right
Opening a gym in Dubai takes 6 to 12 months and five regulatory approvals. The licences, the timeline and WELLNESS360's own setup cost benchmarks.
Read Article →What a Gym Operations Audit in the UAE Actually Covers
A gym operations audit assesses operations, the sales funnel, member experience, team, technology and financials before any recommendations are made.
Read Article →Why Mystery Shopping Is the Missing Piece in UAE Gym Member Experience
Gym mystery shopping measures what members actually experience. How WELLNESS360 and IPSOS run mystery audits, and what operators get from them.
Read Article →Have a project in mind?
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