Fitness, Gym, Pilates & Padel
Business Consultants
for the UAE, GCC
and Beyond
WELLNESS360 is a fitness and gym business consultancy providing 360-degree turnkey setup solutions for gyms, Pilates studios, fitness studios and padel facilities. We partner with developers, operators and investors to build new concepts and turn underperforming ones around — through the WELLNESS360 Performance System, our five-pillar framework covering strategy, experience, operations, revenue and growth.
The Reality
Most Fitness & Wellness Businesses Underperform
Millions are invested into UAE and GCC fitness facilities every year. Many look impressive. Few perform as they should.
Strong concept, weak execution
Beautiful facilities that never reach their revenue potential.
Good facility, poor conversion
Strong foot traffic, and a sales process that doesn't convert it.
High acquisition, low retention
Spending heavily to attract members who don't stay.
Disconnected teams and systems
Operations, marketing, and technology working in silos.
The issue isn't effort. It's structure.
The Solution
Introducing the WELLNESS360 Performance System
A structured system that takes a fitness or gym business from where it is today to where it needs to perform, across five pillars. When these are aligned, businesses perform.
- 01Strategy
- 02Experience
- 03Operations
- 04Revenue
- 05Growth
How We Work
Built for New Concepts and Existing Operators
We meet businesses where they are, and move them forward.
BUILD MODE
From concept to high-performance business — built to deliver commercial results from day one.
- • Define
- • Design
- • Build
- • Activate
- • Scale
OPTIMISE MODE
We don't guess. We diagnose first — then implement a clear plan to fix, enhance, and grow.
- • Diagnose
- • Fix
- • Enhance
- • Accelerate
- • Scale
Core Capabilities
A Fully Integrated
Approach
360° Turnkey Setup — gyms, Pilates studios, fitness studios & padel facilities
Strategy & Business Planning
Market analysis, feasibility, business planning and revenue modelling.
Design & Build
Spatial planning, premium interiors, full delivery via DP Group.
Operations & Performance
SOPs, workflows, systems, team structure and KPIs.
Marketing & Growth
Brand creation, content, lead generation and digital.
Technology & Data
CRM, automation, AI tools and performance dashboards.
Recruitment & Talent
Global sourcing of management, operations staff and coaches.
Equipment Strategy
Concept-aligned selection across strength, cardio, recovery and padel court systems.
Mystery Audits & Insights
Mystery shopping and customer experience evaluation with IPSOS.
Business Sales & Investment
Valuation, buyer sourcing, acquisition support and exit strategy.
Track Record
30+ Projects. 15+ Years. Five Countries.
From the UAE and wider GCC to South Africa, the UK, Sri Lanka and Venezuela, WELLNESS360 has delivered 30+ gym, fitness, Pilates and padel projects over more than 15 years — including Yas Park by Aldar in Abu Dhabi, GRAY in Dubai and The Palms Beach Hotel & Spa in Kuwait.
Global Partners
Global Expertise.
Local Execution.
WELLNESS360 is backed by world-class global partners who bring specialist depth to every project.
Design Partner
DP Group
Environmental design and architecture studio specialising in commercial fitness, hospitality and retail environments. Delivering intelligent spatial planning, premium interiors, and full build coordination aligned with operational requirements.
"Design impacts experience, revenue, and retention."
Mystery Audit Partner
IPSOS
One of the world's largest market research and insights companies, operating in 90+ countries. IPSOS delivers structured mystery shopping programmes, customer experience evaluation, service benchmarking, and brand consistency measurement.
"You can't improve what you don't measure."
Commercial Impact
What This Delivers
- Faster path to profitability
- Increased revenue per member
- Improved conversion rates
- Higher retention and lifetime value
- Stronger operational structure
- Scalable business model
What Partners Say
"WELLNESS360 took our project from a rough concept to a fully operational, revenue-generating facility in under a year. Their structure removed all the guesswork."
"We'd been operating for years without a clear system. The Performance System gave us the structure to fix what was broken and finally scale properly."
"What stood out was how hands-on the team was. This wasn't a report handed over and forgotten — they stayed accountable to the results."
Common Questions
Frequently Asked
What does WELLNESS360 do?
WELLNESS360 is a fitness and gym business consultancy providing 360-degree turnkey setup solutions for gyms, Pilates studios, fitness studios and padel facilities. We partner with developers, operators and investors to build new concepts and optimise existing ones, using the WELLNESS360 Performance System — a five-pillar framework covering strategy, experience, operations, revenue and growth.
Does WELLNESS360 set up padel facilities?
Yes. WELLNESS360 provides 360-degree turnkey setup solutions for padel facilities alongside gyms, Pilates and fitness studios — from feasibility and design through to build and launch.
Does WELLNESS360 work with new gyms or existing operators?
Both. New concepts go through Build Mode — define, design, build, activate and scale. Existing operators go through Optimise Mode — diagnose, fix, enhance, accelerate and scale. Every engagement starts with a full assessment before any recommendations are made.
What does a WELLNESS360 gym operations audit cover?
A WELLNESS360 operations audit assesses operations, workflows and SOPs, the sales process and marketing funnel, the customer journey, the fitness product and class offering, team structure and KPIs, technology and CRM, and financial performance — combining stakeholder interviews and on-site immersion before delivering a diagnostic report with prioritised recommendations.
Which markets does WELLNESS360 operate in?
Over more than 15 years, WELLNESS360 has completed 30+ gym, fitness, Pilates and padel projects across the GCC, South Africa, the UK, Sri Lanka and Venezuela.
What is the WELLNESS360 Performance System?
A five-pillar methodology — Strategy, Experience, Operations, Revenue and Growth — used to align every part of a fitness or gym business toward measurable commercial performance.
What is a WELLNESS360 mystery audit?
WELLNESS360 partners with IPSOS, a global market research leader, to run mystery shopping programmes that measure real customer experience, service delivery and brand consistency inside a gym or fitness facility.
Let's Build Something
That Performs.
Book a direct call with our team to review your pipeline and operational benchmarks.
One Partner. One System. Real Results.